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(RE)
Formerly at www.JoinRe.com
2006, ongoing
(RE) is an alternative (RED) campaign that questions corporate responsibility, raises money for HIV/AIDS organizations and provides a means of involvement for those unwilling or unable to buy (Product) Red products. The project consists of three initiatives, detailed in the following slides: INSPI(RE)D, COVE(RE)D, and (RE)SALE. Each initiative suggests an alternative method of engagement and critique of the original cause marketing campaign. (RE) was initially conceived of as a website (www.JoinRe.com), but has also been exhibited in Chicago, IL; Grand Rapids, MI; Pittsburgh, PA; Syracuse, NY; and New York, NY.
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